A productized service by BrioWise
The Showroom Pipeline
BrioWise is the firm. The Showroom Pipeline is its productized service for showroom-based Kitchen & Bath businesses: four stages, built and run, that turn inquiries into kept design appointments and signed jobs.
Fill your design calendar. Not just your lead inbox.
Where the funnel bleeds.
Four specific places, in the order they cost you money.
- Attribution
- Showroom traffic is unattributed. Someone walks in, buys a $40,000 kitchen, and no system records what brought them.
- Attendance
- Booked design appointments are missed, and the miss is absorbed rather than measured.
- Memory
- Sample and quote follow-up depends on whichever person remembers.
- Time
- The cycle runs three to nine months, so a stalled quote looks identical to a slow one.
The four stages.
Each stage carries the same three parts, in the same order: what we build, what you see, and what we measure.
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Demand
Closes: attribution
What we build
Search, local and paid social built around the towns your installers already drive to. Campaign structure follows your real service area, not a national template. Landing pages carry the showroom, not a lead form.
What you see
Every source named in one place, with spend and what it produced. No blended number that hides the channel doing the work.
What we measure
cost per booked design appointment, by source.
Written about this stage
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Qualification
Adds the step that is not there
What we build
A qualification step between the inquiry and the calendar: budget range, timeline, scope and whether the homeowner owns the property. It runs the same way every time, whoever picks up.
What you see
Which inquiries qualified, which did not, and why. The ones you turned away are as visible as the ones you booked.
What we measure
qualified rate, and the share of appointments that arrive pre-qualified.
Written about this stage
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Design appointment
Closes: attendance
What we build
Confirmation and reminder sequences over email and text, running from the moment the slot is taken to the morning of the visit. Rescheduling is one tap, so a moved appointment stays an appointment.
What you see
The week ahead, and what happened to last week: kept, moved, or missed.
What we measure
appointment-kept rate.
Written about this stage
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Follow-through
Closes: memory and time
What we build
Follow-up sequences for samples out and quotes issued, on a schedule that matches a three-to-nine-month cycle. Each one ends in a decision: signed, or a clean no with a reason.
What you see
Every open quote, how old it is, and what the next touch is.
What we measure
quote-to-signed rate, and cost per signed job.
Written about this stage
The four numbers we report on.
With a project worth $15,000 to $35,000 and a cycle that can run three to nine months, cost per lead says little. These four say more.
- cost per booked design appointment
- Cost per lead counts inquiries. This counts slots on the calendar — the first thing that has ever cost you anything to lose.
- appointment-kept rate
- The share of booked design appointments that are actually attended. A booked appointment that nobody attends cost you the acquisition and the hour — blended lead cost hides it completely.
- quote-to-signed rate
- On a three-to-nine-month cycle, this is the number that moves when follow-up runs and stalls when it does not.
- cost per signed job
- With a $15,000 to $35,000 average project, this is the only acquisition figure that belongs in the same sentence as your margin.
How the engagement runs.
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Diagnostic call
Thirty minutes, free. We go through where your inquiries come from, how many become kept design appointments, and what happens to a quote after the showroom visit.
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Pipeline Build
Fixed scope, fixed fee, 30 to 60 days. The four stages built and handed over running. Scope is set after the diagnostic, against what your pipeline actually needs.
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Ongoing management
Monthly, month to month after the first ninety days. We run the pipeline, report on the four numbers, and keep tightening the weakest stage.
The build is a tailor-made project; the management is a monthly retainer. Both follow the working models on the How We Work page.
What you get every week.
Once the pipeline is live, one page, the same six blocks every week, sent the same morning. In the first weeks of a build there are no campaign numbers yet, so the report covers what was built and what comes next.
Week of —
BrioWise
- Spend and source
- What went out, by channel, and what each one produced.
- Booked design appointments
- The count, and the cost per booked appointment by source.
- Kept and missed
- Last week’s appointments, kept or missed, with the reason where we have one.
- Open quotes
- Every quote still live, its age, and the next scheduled touch.
- Signed
- What closed, and the cost per signed job against it.
- What we are changing
- One or two specific changes for the coming week, and why.
Book a 30-minute strategy call.
Thirty minutes on a video call with one of the co-founders: where your business stands today, where the opportunities are being lost, and what we would do first. No pitch deck.
Free. No contract. You keep the notes.